Restaurant Group Reevaluates Strategy
Local restaurant group wants to re-start customer outreach after pandemic related restrictions ease.
Due to COVID-19, social distance requirements, and other pandemic related business strains the restaurant group fell into survival mode. Unfortunately due to these circumstances there was significant employee turnover, leaving them with no resources needed to rebuild customer growth and return to strategies that were already in place.
Prior to consulting with TechBoot, the restaurant group had an existing email base of customers to create incentives to frequently dine at the establishment. This communication was championed by key team members who are no longer with the company.
TechBoot focused on quickly getting the restaurant group back to consistent marketing
With the key employee turnover halting marketing email communications to customers, TechBoot provided a rapid plan keep things consistent. We aggressively developed an email schedule and template to kickstart campaigns, weekly specials, and announcements.
We then focused on important messaging about safety and community with on-site visuals and continued email communication, social media, and direct mail. Today, we act as advisors to continue to build a strategy that incorporates all restaurant locations and their respective communities.
TechBoot helped the restaurant group get back to being a voice in the community
After consulting with the restaurant group TechBoot developed a strategy to continue what had already been in place and an expansion plan to reach new customers. We provided email marketing, posters, social media schedules and more, coupled with our marketing advisement.
Our initial strategy focused on:
1. Identifying assets and resources
2. Reconfiguring and updating customer tracking data
3. Removing inaccurate branding messaging from previous campaigns
4. Implementing standardized marketing calendar